The Regina Company, recently bought from General Signal by Donald Sheelen, its president; James Flynn, vice president, marketing, and John Gerbeth, vice president, operations, is preparing to introduce a new appliance product - the Steemer Carpet Cleaner, which will sell for about $70 and whose debut will be heralded by a $3 million advertising program. The ads will appear on network television beginning Oct. 1 and in Reader's Digest in September and in December in Better Homes and Gardens. The agency is Grey, North in Chicago.

You can contact Don Sheelen at: donsheelen@gmail.com

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